The Impact of Bad Bots on Digital Publishing Websites

Malicious bots have always been a significant threat to online businesses that have user-generated content. News and digital publishing media companies continuously face unique bot challenges due to automated attacks on digital assets. These malicious bots never abide by the protocols and misuse the available proprietary content on the web. Bots are programmed mainly to scrape new web pages and sometimes entire website without any permission from the actual source.

Impacts of Bad Bots on Digital Publishing Websites

1. Content Scraping - Malicious bots are intended to steal your unique content and publish them as their website. The content replicated on some other sites will directly impact your website SEO negatively. Duplicate content can also outrank your website on major search engines.


2. Spamming - Malicious bots crawl your website and post unwanted messages on your community forums and comment sections which are built for genuine user interaction. They may display some malicious links that can steal the user's private data even if accidentally clicked. Spam comments can damage your website's user experience and brand reputation.


3. Skewed Analytics - Bad bots can skew your website analytics by sending unwanted requests generated by excess bot traffic. If not detected accurately, webmasters may believe bot traffic to be coming from genuine prospects. Marketing teams refer the same analytics to make significant business decisions and to run marketing campaigns. They will end up in taking wrong marketing decisions due to the skewed analytics and website KPIs.


4. Website Performance & Usability - When bad bots make excess page requests on your website, your server load increases. This will reflect in terms of slower load time, which frustrates genuine customers navigating the site. Your web server may not be able to handle the bandwidth which may result in a substantial negative impact on the customer experience.

How to Protect Online Media Sites from Bad Bots

Protect your unique content against scraping by deploying InfiSecure's bot mitigation solution on your website. InfiSecure blocks bad bot traffic while making sure legitimate users continue to access your site. InfiSecure's focused R&D approach gives you the best bot protection with zero false positives. It uses advanced behavioral analysis along with device fingerprinting and machine learning algorithms to provide real-time protection from bots and automated threats.

Benefits of Using InfiSecure’s Bot Mitigation Solution

1. Prevent content scraping from your website - Protect your unique content and other online information from web scraper bots, with InfiSecure’s bot protection. It detects malicious bots in real-time and stops all type of fraudulent activities, ensuring that all automated attempts at content scraping are continuously blocked.


2. Prevent spam bots - Safeguard your website community forums from spam and unsolicited comments or messages with InfiSecure. It detects and blocks the spam bots in real-time, stopping them from performing malicious/fraudulent activities.


3. Accurate website analytics - Skewed analytics shows you incorrect metrics, and this leads to inaccurate insights. This will negatively impact on the business revenue and brand reputation. InfiSecure's bot mitigation solution detects bot traffic on your website and blocks them in real-time so that the analytics shows only genuine traffic to the site. An accurate analytics report will be helpful in making right marketing strategies and setting right goals.


4. Increased website performance - By deploying InfiSecure’s bot mitigation solution, all the unwanted bot traffic is blocked, and ultimately the website loading speed is increased. Now, only legitimate users can access your website. The increased load speed will also improve website performance and customer experience.

InfiSecure is the most accurate bot protection solution for web and API, that protects your online media website from all automated threats.