Bots - 5 Pointers You Need To Know
Be it a startup business or a large company, the significance of a
robust bot protection strategy in place just acts as a catalyst in
building traction and being safe from online fraud. When we talk
about online bots that harm web businesses, we also need to
bot threat is evolving
. Here are 5 essential pointers you should
know about online bot trends:
- Bots are everywhere and they are now a
part of our online lives, knowingly or unknowingly
- If you build it, they will come for sure.
Online businesses build websites for different reasons - to sell
stuff, to influence others through thought leadership, or just to
build stronger relationships with customers. To do these things,
companies put unique, well-researched and more differentiated and
curated content on their websites. It is impossible to divorce
that content from any discussion around bots. That content is, in
fact, the reason for bots to attack the websites.
The content we put on our websites has value to more than
just our target audience. It has value to an entire ecosystem of
individuals and organizations whose motives and goals may or may
not be aligned with ours, and who create bots to extract that
content and capture that value. Think of your partners who use
that content to resell your products, or your competitors who use
your pricing information to better compete with you in the market.
Regardless, the point is that you can't make bots go
away. They are a fact of our online lives and are, in fact,
spawned by the very content we are creating online.
- Bots are mimicking human
- Human behavior-mimicking is where bots are
heading, and it's a key reason that in-house bot detections tools
fail to detect sophisticated bot patterns. Such tools do not have
access to the kind of resources that can differentiate between
human users from headless browsers and such tools also lack the
power of collective fraud intelligence.
Bots can be
programmed to interact directly with web pages, for example, to
spam forms or throw password dictionaries at user login fields.
This capability makes them significantly more threatening and
frustrating to online businesses than basic bots alone. Many of
these more intelligent bots are still detectable, however, as they
lack essential browser functionality and certain human behavioral
patterns. These bots can almost (but not quite) perfectly mimic a
web security platform powered by machine learning technology
enables us to predict the behavior of bots running in headless
browsers, making it extremely difficult for even the most
sophisticated of bots to avoid detection. Other powerful features
allow a real-time blacklisting and whitelisting as and when a bot
behaviour changes from bad to good or vice-versa.
- The scale and rate of Bot
interaction is increasing at an alarming rate
- With increasing competition in the online
selling landscape, pricing is becoming more dynamic and content is
constantly rotated. We believe Bot traffic will follow the same
traffic patterns. It is going to evolve at a faster pace to match
and exploit websites and brands.
Bad bots that
scrape sites for price or content will need to scrape
more sites, more quickly to ensure that a company can match its
competitor's offers and prices which are changing rapidly. In
order to offer the same or similar products at equal or better
prices in near real-time, they will have to increase the bad Bot
traffic to gather that information.
Good Bots from
search engines, ad tech, SEO crawlers and the likes will also want
to keep up with the rapidly changing content and prices to ensure
they are showing high in search results with the updated content
and capturing accurately, their ad-based traffic.
- Bot protection strategy depends
on business model
- Everybody agrees Googlebot is "good" and DDoS
bots are "bad". Googlebot and DDoS bots are at the two opposite
ends of the "good" and "bad" spectrum. But if you move slightly
more towards the middle of the spectrum, it would also be no
surprise to hear that nobody agrees on anything else. What's
"good" for one company may be "bad" for another, and to muddy
things even more, some bots can be both "good" and "bad" at the
Take content aggregators. Major hotel chains consider
aggregators to be trusted partners that help them book rooms.
Airlines, however, incur a financial cost every time someone -
human or not - goes through the workflow to book a flight on their
site, and the cost attributed to bots can reach hundreds of
thousands of dollars every month. But even trusted partners can
"misbehave" with high traffic at the wrong times, leading to an
uncomfortable tradeoff between business benefit and performance
We at InfiSecure understand that every business is unique
and that is the reason that we put the power in the hands of our
customers as to how they want to structure their bot management
strategy. Because, at the end of the day, another fact of life is
that we all want to do what's right for our business; we just need
the tools to do so.
- Businesses need to have a
proactive bot protection strategy
- Another fact of life is, no website security
product can guarantee a 100% protection against online fraud. A
0.01 percent chance still remains for fraudsters to find loop
holes in a system. Having said this, not deploying a robust web
security and bot protection platform makes your website 100%
vulnerable to attacks.