How InfiSecure Protects Online Classifieds from Bad Bot Attacks

When you run or manage a classified ad or listing website, you would surely appreciate the importance of updated unique listings to get more visitors, increased user engagement and monetize more on ad revenue. But what if more than half of the web traffic that you get on your classified portal is bot traffic? And this bot traffic doesn't just excessively crawl and increase the infrastructure cost, but such business destructive bots also steal all the updated ad listings and confidential user data from your classified portal. These actors who run such bad bots could be your competitors trying to get ahead by replicating your competitive advantage or they also could be fraudsters trying to steal data from your classified portal to sell it in the open market.

Bot Protection is a must for both Big and Upcoming Classified Portals

At InfiSecure, we consistently see more than 60% of bot traffic on online classified and listing platforms. There are many negative implications of bad bot attacks on classified portals but the most severe is web scraping of unique listings. In essence, competitors and fraudsters aren't just stealing your content and listings, but to understand it correctly, they are stealing your business.

We have been evangelizing the need for bot protection from a business perspective and not just from a web security point of view. Businesses just cannot afford to calculate the impact of bot traffic on websites in silos. Ultimately, bot traffic has an impact on sales, marketing, revenue numbers and at times even the brand image in the market. It is imperative for large listing platforms to have a bot protection platform to maintain their competitive edge over newer players and fraudsters but equally important is for newer classified portals to have a bot mitigation strategy in place from a very early stage. This has made many classified portals understand the essence of implementing a bot mitigation strategy from the very outset. We have had global listing platforms reaching out to us even before they went live so as to protect the very competitive advantage for which they stand out.

InfiSecure Bot Protection for Classifieds and Listing Portals

InfiSecure's bot protection technology provides classified portals with the world's most sophisticated bot detection engine with zero false positives. Here are a few amazing bot detection capabilities that will make you leave your bot management strategy to us and focus just on what you do the best, scale your classified business really fast.

Here are some tips for blocking bad bots:

1. Known Violators Testing
2. Every website hit, every user that accesses your classified website gets tested against all Proxy IPs, Harvestors, Downloaders and every other known violators on the entire internet. This bot detection capability keeps your classified platform stay protected against any known bot fraud that your present in house technology cannot keep a real-time track of.


2. IP Behavior Analysis
3. Our core IP behavior engine processes every hit across hundreds of rules, analyses IP location, Organization and other details that access your classified portal. Most in house solutions try to block IPs to block bot fraud. This technique rarely works today in the times of dynamic IPs. InfiSecure's IP behavior analysis capability studies each hit across multiple parameters regardless of its IP origin and never blocks any IP to block bots. This provides an advanced and more sophisticated bot detection feature to help block only bots on your classified portal.


3. User Behavior Analysis
4. For every user that accesses your listing portal, InfiSecure analyzes its behavior, their website surfing patterns, mouse movements, keyboard strokes and other critical patterns that make it a very robust and accurate detection platform.


4. Device Fingerprinting
5. Using custom technologies, InfiSecure accurately analyzes device level data to pin-point the source of bots on your classified portal.


5. Centralized intelligence
6. We cumulate all the data points of bot traffic from our global protection center protecting customers from diverse industries like classifieds, travel, ecommerce, digital media etc. Using big data technologies across our customers, we build a global centralized intelligence to facilitate faster bot detection for all our classified website customers.


6. Machine Learning Algorithm
7. Our machine learning algorithms create rules on the go for accurate detection of sophisticated bots depending upon your specific classified portal requirements. Here we also focus on creating rules for improvising crawler behavior that has a positive impact on the listing platform in terms of SEO and search traffic. Our machine learning algorithm not only protects from bad bots on the go but it also saves a lot of IT infrastructure cost that could have gone to bad bots and unwanted crawlers.

Online classifieds need to be proactive to implement a bot management strategy in place. InfiSecure can help with real-time bot mitigation solution that blocks competitors from taking away your unique listings and end all bot frauds on your website.