Online Bot Trends for 2016
Bad Bots are a single biggest threat to the web security landscape.
As the bot number, nature and online activity grow and as they become more
, we've come to the conclusion than their impact will
be greater in the upcoming years than ever before. Here are our top
bot predictions for the year 2016:
- Bots will become mobile and will attack
- In 2016, bot activity will migrate from your
desktop to your mobile. In-app fraudulent activity will certainly
gain momentum as more and more brands start looking seriously into
becoming fully mobile. Bots moving to mobile apps will
specifically give rise to even more web scraping, click fraud,
brute force and other online fraud.
- Bots will impact your SEO even
more in 2016
- The purpose of many bots is to harvest and
republish content from a variety of websites, regardless of their
size. As Google is slowly but surely cracking down on duplicate
content, those websites may find themselves on the back foot if
their articles can be found on low-quality pages across the web.
Furthermore, bot activity usually takes a toll on server speed.
And once again, many search engine take loading speed into account
when it's time to bring a website up in their results.
- Bots will be used for
- Harvesting your data can help your
competitors, making sure that they'll always be up to date, or
even one step ahead. Whether they are after your unique content,
product listings, classifieds or pricing, these bots will
instantly bring relevant information right in the hands of your
competition. As bot traffic keeps growing and growing, this
practice may not slow down just yet.
- Advertisers will have to be
- Ad Fraud and click fraud is a growing issue.
Ad buyers will have to pay attention to the transparency offered
by their providers before spending their money and providers will
have to show some accountability regarding the quality of their
traffic. If this doesn't happen, billions of advertising dollars
will be lost in the next twelve months.